Authenticity
We honor our Korean roots and work with integrity.
It's more than a
name.
IT'S A PROMISE.
The bb.q in our name stands for “Best of the Best Quality,” and that is exactly what you can expect at every one of our restaurants.
Our Korean fried chicken is crispier, juicier, and more tender than any you've tried before, and our original sauces offer an exciting mix of unique flavors.
Every dish brings together a long Korean tradition and modern research and development at our own Chicken University. It takes an extraordinary amount of work, but you can taste why from the first bite.
Our Story
In 1995, our chairman Yoon Hong-guen founded bb.q Chicken in Seoul, South Korea, with a simple mission: to serve the world's most delicious, highest-quality Korean fried chicken. Today, bb.q operates thousands of restaurants around the world.
Our secret is simple: we are passionate about chicken and passionate about Korea. We established Chicken University in Seoul to stay at the forefront of flavor and quality, ensuring every guest enjoys an authentic, outstanding dining experience.
Our values
Pride
We care about every detail because our name stands behind our work.
Creativity
We continuously improve flavors, processes, and experiences.
Quality
Consistency is non-negotiable, from the kitchen to service.
FROM KOREA TO THE WORLD
A story that keeps growing.
From the first restaurant to new countries, these are some of the milestones along our journey.
Selected milestones from the official Genesis BBQ history.
Explore the official historyThe story begins
Genesis BBQ is founded and the first bb.q restaurant opens in South Korea.
The first international step
The brand enters China, beginning a new chapter beyond Korea.
Golden Olive Chicken arrives
One of bb.q’s signature recipes is introduced in Korea.
New destinations
bb.q expands its international reach by entering the United States and Japan.
In the heart of New York
The restaurant on Manhattan’s 32nd Street opens.
Closer to Latin America
The first bb.q restaurants open in Panama and Costa Rica.
bb.q lights up Times Square
A campaign on the One Times Square screen brings Korean chicken to the heart of New York.
30 years of history
Genesis BBQ celebrates three decades of sharing the taste of Korean chicken.
KOREAN FLAVOR, GLOBAL CONNECTIONS
A brand that connects cultures.
Our story lives beyond the restaurant, too: in city streets, on journeys and in the moments we share.
NEW YORK · 2024–2025
bb.q, in the heart of Times Square.
From July 1 to August 4, 2024, bb.q ran a campaign on the One Times Square screen, with three videos celebrating the flavor and texture of Korean chicken.
In July 2025, the brand returned with a 15-second 30th-anniversary advertisement featuring miniature animated chefs from Chicken University.
K-FOOD IN NEW YORK · 2024–2025
Culture, shared one bite at a time.
In July 2024, bb.q joined the Korea Tourism Organization for “One Bite to Korea,” a Korean food experience in Times Square.
On July 14, 2025, bb.q returned with Milkis for “Spicy Meets Smooth,” sharing 5,000 servings of chicken with visitors in New York.
Pictured: guests at the 2025 bb.q × Milkis event.
WINGS TO KOREA · 2025
A journey to our brand’s roots.
For its 30th anniversary, Genesis BBQ welcomed over 200 international guests to a five-day program combining Korean culture, visits and brand experiences.
The itinerary included Gyeongbokgung, Chicken University and the July 31, 2025 FC Barcelona–FC Seoul friendly match sponsored by Genesis BBQ.
Pictured: the Gyeongbokgung cultural visit on July 31, 2025.
Past activities documented by Genesis BBQ. Dates refer to each campaign; these are not current promotions in Mexico.
THE KNOWLEDGE BEHIND THE FLAVOR
Quality is also learned.
In Korea, training and research are part of bb.q’s work, from the kitchen to customer service and from one recipe to the next.
TRAINING
Chicken University
The Icheon campus combines theory, hands-on practice and restaurant simulations to develop the skills of those who operate the brand.
Quality · Cleanliness · Service
RESEARCH
Great flavor takes daily work
Our food institute researches sauces, coatings and cooking processes, alongside production and quality control.
Recipes · Processes · Consistency
Official Genesis BBQ photographs · South Korea.
Discover Chicken University