EXPRESS
35–70 m²
Quick service in compact spaces
A format for food courts and high-traffic locations, with counter service and streamlined operations.
- Counter service
- Focused menu
- Takeout and delivery
bb.q CHICKEN MEXICO FRANCHISING
GROW WITHSOMETHING BIG.
Bring the Korean flavor loved around the world to your community. Our model combines global experience, local operations, and a team that supports you all the way to opening day.
START APPLICATION EXPLORE THE THREE FORMATS
3
STORE FORMATS
35–300 m²
REFERENCE FLOOR AREAS
1995
FROM SEOUL, KOREA
FROM KOREA TO THE WORLD
A GLOBAL BRAND. AN OPPORTUNITY IN MEXICO.
Founded in Seoul in 1995, bb.q Chicken brings Korean flavor to different cities and cultures. Mexico is part of this story of expansion.
THE REGIONAL PLATFORM
LATIN AMERICA
Restaurants, shopping malls and quick-service formats: a network with different ways to connect with customers.
7
COUNTRIES IN THE REGION
25
STORES IN THE REGION
2026
EXPANSION IN MEXICO
Panama · Colombia · Costa Rica · Jamaica · Honduras · Bahamas · Mexico
Figures from the 2026 regional guide; historical reference, not a live count.
K-FOOD · K-POP · K-DRAMA
A TASTE OF CULTURE, TOO.
Music, TV series and food bring Korea closer to new audiences. These brand references show how bb.q Chicken is part of that conversation.
K-POP
bb.q × Felix
A visual reference bringing together Korean chicken, music and international recognition.
K-DRAMA
FROM THE SCREEN TO THE TABLE.
Goblin and Crash Landing on You connect the brand experience with Korean entertainment.
Historical images from the brand presentation. They do not announce a current campaign or artists' participation in store openings in Mexico.
A REAL EXPERIENCE IN MEXICO
ZONA ROSA. WHERE WE MEET OUR CUSTOMERS.
The images of Zona Rosa show visitors waiting in line and people sharing meals. The experience goes beyond the plate: how we welcome and serve each person matters, too.
Londres 167 · Zona Rosa · Mexico City
Photographs taken on documented days at Zona Rosa. They do not represent guaranteed daily foot traffic.
TECHNOLOGY THAT SERVES THE CUSTOMER
LESS TIME STANDING IN LINE. MORE FREEDOM.
At Zona Rosa, the virtual queue manages turns using QR codes and WhatsApp notifications. Visitors can wait away from the line and return when their table is ready.
01Scan the QR code at the restaurant.
02Choose to register your contact details and your party size.
03Wait your turn without standing in the physical line.
04Receive the WhatsApp notification and return to the restaurant.
An example of local operations. Registration takes place at the restaurant, with consent and a privacy notice.
FRANCHISE FORMATS
WHAT TYPE OF STORE WOULD YOU LIKE TO OPEN?
Choose based on your space, location, and the experience you want to offer. Our team will help you assess the right format.
STANDARD
70–150 m²
Full-service restaurant
A space with a dining room to enjoy Korean chicken together, combining dine-in service with takeout orders.
- Dining room and full service
- A wider food and drink selection
- Dine-in, takeout, and delivery
CHICKEN & PUB
150–300 m²
Korean chicken and a social experience
A concept for gatherings, events, and evenings out, with food and drinks in a pub atmosphere.
- Gatherings and events
- Drinks and screens
- Alcohol sales subject to permits
Floor areas and images are concept references. The final layout depends on the premises and technical and brand approval.
A MODEL BUILT FOR OPERATORS
MORE THAN CHICKEN.A COMPLETE OPERATION.
You receive support in expansion, kitchen standardization, training, supply chain, and the tools needed to operate consistently as your business grows.
GLOBAL BRAND
International presence and an unmistakable identity.
PROVEN MODEL
Documented processes, recipes, and standards for every stage.
TRAINING
Training for operators, management, kitchen, and service teams.
END-TO-END OPENING
Site, design, construction, equipment, and opening checklist.
THE RIGHT SPACE
VISIBILITY AND OPERATIONS.
Before defining the project, we review the premises and how day-to-day service will work.
If you do not have a location yet, you can start with your city and preferred format.
Location and visibility
Visitor traffic, a visible storefront, and clear signage.
Access and deliveries
Customer entrance, service passage, and delivery pickup point.
Utilities and facilities
Feasibility of exhaust ventilation, power, water, drainage, and waste management.
Design and validation
Kitchen and dining room layout, technical review, and applicable permits.
KOREAN FLAVORS, MORE OCCASIONS
CHICKEN TAKES CENTER STAGE.
Crispy on the outside, juicy on the inside: four flavors to start discovering bb.q.
Marinating, hand-breading, and a variety of sauces give our chicken its character. Golden Original, Secret Sauce, Honey Garlic, and Cheesling invite you to discover different flavors.
More ways to enjoy bb.q
Sandwiches and combos
Options for a meal for one, takeout, or delivery.
Bowls and sides
Options that complement the chicken and offer more occasions to enjoy it.
K-Food to discover
Korean flavors such as tteokbokki round out the experience.
Food and drink offerings are determined by the format and local availability.
FROM THE FIRST CALL TO OPENING DAY
YOUR bb.q JOURNEY
Every phase has an owner, documents, dates, and approvals that are visible to you and our team.
01
APPLICATION
Tell us your city, your experience, and the store format you are interested in.
02
EVALUATION
Our team reviews your profile and schedules a conversation.
03
MARKET AND SITE
We define the territory, location, and commercial viability.
04
AGREEMENT
We review the documents, responsibilities, and franchise agreement.
05
BUILD-OUT
Design, permits, construction, equipment, supply, and hiring.
06
OPENING
Training, opening inventory, and operational support.
TAKE THE FIRST STEP
LET'S TALK ABOUT YOUR MARKET.
You do not need to have a location selected. Our team will review your city, experience, and store format before moving forward.
Territory and site evaluation
Dedicated expansion advisor
Centralized process and documents